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That said, the best may well be yet to come, say some founders, especially with the surge in language-first internet users expected over the next few years. The rise of live streaming has given us an opening to the regional audience and, in places, we believe the concept of coffee shop dates is yet to take off. However, there are some who do not mind shelling out a few hundred to at least try and find their best match. Slowly, but surely, armed with the ubiquitous smartphone, apps became the norm.

India, though never a priority market, was just about getting started. They stay on the app, keep subscribing, keep swimming and thus, keep buying new and expensive packs. Happn is focusing on Hyderabad, Pune, Jaipur and Lucknow beyond the big cities.

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He tries a few times but then moves on to another platform to meet a different woman. The success of these apps will come from the number of authentic female profiles on the apps and how much time users spend on these apps. The number represented a market waiting to be acquired, hooked on and then monetised. But things are changing for the better. This time, they know that there is a chance of success.

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It is about getting you to spend time on the platform. We noticed that if a girl, however, messages him back, the user tends to stay there for at least seven months. Another subscription tier, TinderGold, lets users see who liked them, besides TinderPlus features. And then, the likes of Aisle, TrulyMadly and iCrushiFlush took the plunge into the million market with contrasting business models. Each of these transactions is charged.

The monetisation puzzle goes all the way from subscription to micro-transactions. This business also works on successful failures.

For users, typical use cases are a mix of long-term, casual and platonic relationships, flings or even friendship beyond dating. However, while dating apps have credibly demonstrated an ability to earn money over time, the vagaries of the business are such that having a sustained future is not exactly a given. The popularity of Chinese live streaming products like BigoLive and others have come as a big fillip to these companies. Companies lose revenue since repeat orders make money. Five years down the line, best sim and dating games there is some evidence these companies might be earning money.

Tinder, for instance, is the third largest grossing app on Android in India, with industry estimates placing its monthly revenues anywhere between Rs crore. There is undoubted, an intent to move the needle.

The end goal here is to keep the customer engaged. Until, of course, things go offline or most often to platforms like WhatsApp or Instagram. Single, needless to say, is preferred.

So, imagine Raj speaks to Simran virtually but never meets her. This is also how some of these apps will try and lure more regional language users.